A brand design studio in Bristol - helping passionate female founders evolve into confident brand leaders with identity design that stirs people into action.
BRAND ALCHEMY
Welcome to the offer which is all about strategic brand clarity, and a complete visual identity for established founders, who are ready to lead at their next level.
When you’ve built something powerful, but know your brand presence doesn’t really reflect who you’ve become - or where you’re going next.
YOUR SALES HAVE BEEN DOING GREAT.
BUT YOUR BRAND HASN’T EVER CAUGHT UP.
You’ve built a successful product-based business, and you’re making good money.
Your work genuinely elevates people’s lives.
But behind the scenes, your brand feels fragmented.
→ Your message shifts depending on the platform.
→ Your visuals don’t reflect the calibre of what you’ve built.
→ And nothing feels properly anchored or cohesive.
You know there’s something much bigger here, but you just don’t have the time or headspace to untangle it all alone.
Brand Alchemy exists for this moment.
Identity design that moves people
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Identity design that moves people *
Hello, I’m Amy Goodall, creative strategist and brand designer. I help ambitious fashion, beauty and lifestyle founders evolve into confident brand leaders.
At the heart of my work is the belief that great branding isn’t just about how something looks. It’s about how it feels, and the emotional shift it creates in the people your brand exists for.
I don’t do surface-level ‘gloss’. A beautiful brand without depth doesn’t last, so my approach blends strategy, style and emotional intelligence to cut through noise, create connection and move people to choose you.
I also strongly believe that every founder deserves a brand that reflects their growth, their story and the commitment it takes to build something meaningful. My work focuses on creating thoughtful, design-led identities that evolve with you; brands built with clarity, creative intuition and intention.
This means weaving your story and importantly your intent into your visuals in a way that captures attention, elevates perception and genuinely enhances how people experience your products and your brand. Not just how it’s seen from the outside, but how it makes them feel in their own skin.
Because when a brand feels aligned and alive, it doesn’t just attract attention. It earns trust, loyalty and devotion.
HOW I WORK
Brand Alchemy is a strategic brand and visual identity partnership for founders who’ve outgrown their current brand and are ready to refine how they show up.
This isn’t about a logo refresh or surface-level design.
Together, we will:
→ Clarify your brand strategy and positioning
→ Articulate your core message and ownable language
→ Create a cohesive visual identity that reflects the level you’re operating at
→ Bring everything into alignment - strategy, visuals and voice
We work through a considered, collaborative process, designed to move from clarity to creation to activation, so that your brand finally feels intentional, confident and future-ready.
The result is a brand that supports your growth, stirring people into taking action when they find you - rather than a chaotic one that you’re constantly trying to fix or explain.
MY WORK
I work with established founders across fashion, beauty, wellness and lifestyle sectors — helping create brands to help people feel more confident, capable and at peace with themselves.
From clean beauty and supplements to fashion and elevated lifestyle products, my work blends strategy, storytelling and design to create brands people don’t just recognise — they feel.
This is identity work designed to evolve with you.
I’ve put together this guide to better help you understand exactly how I work with my clients to help them elevate their brands. This will walk you through exactly how I shape all your ideas & ambition into a strong and cohesive brand identity - plus you’ll find more examples of my work and some case studies going deeper into the exact transformations that happen!
WHAT MY CLIENTS SAY
“Working with Amy completely changed how I see my brand and how I show up behind it. I feel proud, confident and fully aligned with what I’m putting into the world. This isn’t just branding, it’s a true reflection of who I am and the movement I’m here to create.
Since the rebrand, everything has clicked into place. SASANA has attracted high-profile brand collaborations, and we were approached by Liz Earle to feature our products in her new book. The brand now feels intentional, credible and ready for the opportunities it’s receiving. I finally feel equipped to lead it forward with confidence.”
Sarah Baily, founder of SASANA
Brand Alchemy client
BRAND ALCHEMY - THE OUTCOME
Brand Alchemy gives you a brand that finally matches the level you’re operating at.
In the short term, you gain clarity and cohesion. A clear brand strategy, confident positioning and a considered visual identity that elevates how your products are perceived. Your message becomes easy to articulate, your visuals feel intentional, and your brand starts attracting attention for all the right reasons.
Over time, this clarity creates momentum. Your brand becomes easier to grow, easier to sell, and easier to lead. It supports product launches, retail conversations, collaborations and expansion without constant reworking or second-guessing. You show up with confidence, knowing your brand is doing its job.
It’s deep identity work that’s all about building a brand that works hard now, and continues to build value, desire and trust as your business evolves and expands.
It’s about taking up the space in the world that your brand was destined for - for the longterm.
WHAT MY CLIENTS SAY
“Working with Amy on the rebrand of Truth Is Organics was a genuinely transformative experience. She took the time to truly understand our vision, our values and the feeling we wanted people to have when they encountered our brand. The process brought clarity not just to how the brand looked, but to how it communicated and showed up across every touchpoint.
Since launching the new brand, we’ve seen over an 85% uplift in online sales.
The brand now feels cohesive, professional and aligned with the quality of our products, and that shift has had a direct impact on how customers engage with us. Amy was a joy to work with throughout, thoughtful, intuitive and incredibly clear, and the results speak for themselves.”
Addison Van Pelt, founder of TRUTH IS ORGANICS
Brand Alchemy client
Brand Positioning
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Tagline
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Brand Personality
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Brand Foundations
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Messaging
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Visual Identity
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Brand Positioning → Tagline → Brand Personality → Brand Foundations → Messaging → Visual Identity →
Ready to see how this could work for you?
If you’re done second-guessing what to do next, done patching things together, and ready to be fully in control of a brand that reflects exactly where you’re going…
START HERE.
